Smart Business Magazine, October 2014

Fall 2014 Smart Business Orange County 3 ORANGE COUNTY FEATURES 11 EY CAPITAL MARKETS UPDATE US IPO market boasts more than 90 effective IPOs in Q2 14 UNIQUELY ORANGE COUNTY CHOC Walk in the Park at Disneyland gives kids hope COVER 16 VETERINARY PET INSURANCE CO Pet owners were looking for more from VPI and Scott Liles knew just how to make it happen INSIGHTS 22 BANKING FINANCE How to find the right bank that suits your needs 24 ACCOUNTING How to get what youre looking for when constructing a business deal 26 EXECUTIVE EDUCATION Why preparation is key to ensuring your team can respond in a crisis 28 WEALTH MANAGEMENT How to better prepare for changes in the dynamics of your family business DEPARTMENTS 4 FROM THE CEO FRED KOURY Community colleges provided beginnings to the likes of Walt Disney and Ross Perot 5 EDITORS NOTE MARK SCOTT The CHOC Walk in the Park gives hope to children and their families 6 LESSONS TO LEAD BY DEBORAH SWEENEY How to help your business evolve to meet the changing demands of customers 7 FACE YOUR FEARS LOREN SHOOK Why you need to look at the big picture when plotting your companys growth strategy 8 GET IN THE GAME NELLIE AKALP What women can do to build momentum toward a more prominent business leadership role 9 ON POINT JOE AMES How to drive enduring change in your company that everyone can support 10 WORKING IT OUT SUE PARKS Why you need to make getting your employees in shape a priority 12 SOUNDVIEW EXECUTIVE BOOKSHELF Stay grounded in the workplace 13 TRENDING WEB The most popular online items from Smart Business 30 DIGITAL STRATEGIES KRISTY AMY What you can learn from Lady Gaga to help build your brand 31 TIPS FROM THE TOP MICHAEL FEUER How to project a too big to fail persona 16 14 9 FALL 2014 VOL 8 NO 12 WWW SBNONLINE COM BUSINESS Insight Advice Strategy Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ SmartBiz_ OC YouTube www youtube com smartbusinessnetwork Digital www smartbusinessemag com SBN Interactive www sbninteractive comFacebook f LogoCMYK epsFacebook f LogoCMYK epsFacebook f LogoCMYK epsFacebook f LogoCMYK eps Smart Business Orange County @ SmartBiz_ OC Editorial Mark Scott mscott@ sbnonline com 8009884726 x216 Advertising Melissa Gottlieb mgottlieb@ sbnonline com 8009884726 Advertiser Services 8009884726 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 HOW TO REACH US