Smart Business Magazine, Oct 2012

October 2012 Smart Business Florida 3 FLORIDA October 2012 Vol 4 No 9 www sbnonline com 16 features 12 SPECIAL REPORT PRESENTED BY PNC Manufacturing The manufacturing surge has slowed but some resilient trends keep pushing it forward 16 COVER STORY Warren Henry Automotive Group How Warren Zinn transformed Warren Henry Automotive Group into a process driven business departments 4 FROM THE CEO No matter how bleak things get theres always tomorrows opportunity 6 ON POINT GUY KAWASAKI How you spread your message is just as important as the message itself 7 MARKETING MUSCLE TONY LITTLE Why the most successful businesspeople appear to be the luckiest 8 MARKETING MANIACS JOY GENDUSA How to bring in consistent business through a marketing approach and plan 10 TRENDING WEB What people are reading on sbnonline com 22 TIPS FROM THE TOP What produced success in the past may not work in the future78 Suggest a CEO to interview ceointerview@ sbnonline com Editorial Todd Shryock tshryock@ sbnonline com 8009884726 x282 Advertising Suzy Djilas sdjilas@ sbnonline com 8669989201 Advertiser Services 8007779383 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ Smart_ Business YouTube www youtube com smartbusinessnetwork HOW TO REACH US