Smart Business Magazine, November 2014
November 2014 Smart Business Cleveland 43 John Kahl is fond of telling the story of how ShurTech Brands LLCs iconic Duck tape helped him lure a sales representative away from a competitor by making that competitors more affordable cost irrelevant When the salesman left his organization he said You guys were tough to beat You did a masterful thing with that little yellow duck and branding duct tape with a k Even though I was the cheapest guy on the block I couldnt knock you out Kahl says The marketing coup was no accident In a world where were becoming so transparent on price there has to be a reason why youll drive past one location to go to another or why you will go online or to a physical store versus the other options that are available says Kahl the companys CEO We try to create those differences on behalf of our customers ShurTech has plenty of chances to meet that goal with nearly 3000 products in its line Several hundred of them are Duck tape or Duck tape related Kahl says But we have a broad offering of products that go well beyond that SHURTECH BRANDS LLC John Kahl finds the formula of product people and partners adheres to success for ShurTech Brands BY DENNIS SEEDS DSEEDS@ SBNONLINE COM STICKTOIT COVER
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