Smart Business Magazine, November 2013

30 Smart Business Columbus November 2013 Tried and true How to implement cutting edge VoIP technologies with a dash of caution Pushing the envelope by implementing new Voice over Internet Protocol VoIP services makes sense for forward thinking companies After all streamlining data and communications allows you to become more efficient And increased productivity translates to the bottom line However its important not to jump on board with an inexperienced VoIP provider that hasnt properly tested its technologies Most people prefer something that is tried and true regardless if its new or not says Alex Desberg sales and marketing director at Ohio net Smart Business spoke with Desberg about fully hosted and cloud based telephone systems and what to look for in a VoIP provider What are some of the characteristics that make hosted and cloud based telephone systems more attractive than traditional phone services Typically with traditional premise based private branch exchange PBX you buy a hardware solution and pay for the features that you want upfront Until you need to renew the licensing or upgrade your system you are pretty much set However adding services can be an arduous task because if you want to add lines or provide call queuing someone has to come out to manage the hardware and update the software at your location Hosted VoIP and virtual PBX are cloud based so when changes are needed its as simple as contacting your VoIP provider to remotely toggle a specific feature or service on or off How can companies feel secure about using cutting edge technologies for their telecommunication needs New offerings are constantly coming out in the VoIP world but the most important thing is that they are properly tested and correctly launched You dont want to take a gamble on a new VoIP technology that may or may not work for your business you want to be sure that it will work Make sure you are working with a provider that has a history of telecommunications experience and focuses on staying ahead of the technology curve Its important to work with an experienced VoIP provider that can help you navigate through the new technology waters and figure out what will be best for your business What resources should a mid market company evaluate when choosing telecommunication services The first resource that should be evaluated is technical talent What kind of talent do you have available internally to assimilate VoIP technologies into your business model Some companies prefer to handle their own problem solving and if they have capable IT personnel this is a valid option If you dont have the technical expertise available internally then you can use a VoIP provider that handles everything from setup to recommended upgrades Another resource to consider is capital investment versus a service model If you want to buy a phone system with capabilities for popular services such as call recording queuing integration into customer relationship management software and fail over services there is going to be a significant upfront investment However if you want these services but dont want to pay for it all upfront you can have a VoIP provider incorporate these services on a monthly basis How can a business save money by handling VoIP services internally If you have talent on hand with time to spend on implementing VoIP services then you can realize significant cost savings Some VoIP providers make the learning curve very easy For example you can buy space on a virtually hosted cloud platform and have your personnel learn how to operate the system in a safe and secure environment rather than trying to figure it out in a brick and mortar location ALEX DESBERG Sales and marketing director Ohio net adesberg@ ohio net Insights Telecommunications is brought to you by Ohio net SOCIAL MEDIA Connect with us on Facebook or Twitter @ OhioNetInternet INTERVIEWED BY CHELAN DAVID INSIGHTS TELECOMMUNICATIONS