Smart Business Magazine, June 2013

4 Smart Business Philadelphia June 2013 Smart Business Philadelphia 835 Sharon Drive Suite 200 Cleveland OH 44145 Phone 8884490120 PUBLISHER VICE PRESIDENT OF OPERATIONS Dustin S Klein VICE PRESIDENT OF BUSINESS DEVELOPMENT Jennifer Sadlowe MANAGING EDITOR Dennis Seeds SENIOR ASSOCIATE EDITOR Mark Scott INSIGHTS MANAGING EDITOR Adam Burroughs DIRECTOR OF AUDIENCE DEVELOPMENT John Lotenero Smart Business Magazine is a division of Smart Business Network Inc PRESIDENT CEO Fred Koury PRESIDENT CHIEF OPERATING OFFICER SMART BUSINESS MAGAZINES EVENTS Lee Koury PRESIDENT CHIEF OPERATING OFFICER CONTENT MARKETING Michael Marzec VICE PRESIDENT OF DIGITAL MARKETING David Fazekas CONTROLLER Kathy Deutsch CREATIVE DIRECTOR Jim Mericsko PRODUCTION MANAGER Mary Kay Bukowski CUSTOMER SERVICE MANAGER Lauren Campana COPY EDITOR Melanie Klag VICE PRESIDENT BUSINESS DEVELOPMENT Katie Janoch NATIONAL ACCOUNTS MANAGER Janet Valore GRAPHIC DESIGNER Kaelyn Hrabak INSIGHTS ASSOCIATE EDITORS Jayne Gest Roger Vozar AUDIENCE DEVELOPMENT MANAGER Somer Karim AUDIENCE DEVELOPMENT ASSISTANT Tammy Frank EVENT MARKETING COORDINATOR Danielle Catteau EVENT SALES EXECUTIVES Anne Hydock Meredith Baldy OFFICE ADMINISTRATOR Jill Brown BILLING COORDINATOR Barb Ingrassia Smart Business magazine is also published in Akron Canton Atlanta Chicago Cincinnati Northern Kentucky Cleveland Columbus Dallas Detroit Florida Houston Indianapolis Los Angeles Northern California Orange County Pittsburgh St Louis Smart Business Philadelphia is published monthly by Smart Business Network Inc 835 Sharon Drive Suite 200 Cleveland OH 44145 All material herein is property of Smart Business Network Inc and may not be reproduced Smart Business and Smart Business Network are registered trademarks of Smart Business Network Inc SMART BUSINESS FROM THE CEO FRED KOURY Dare to dream big FOLLOW Fred Koury on Twitter @ FredKoury twitter com FredKoury CONTACT President and CEO Fred Koury at fkoury@ sbnonline com You cant achieve great things by thinking small When Ted Turner launched CNN there were plenty of people who said a 24 hour news network would never fly But Turner saw a problem He enjoyed watching the news but his busy schedule typically had him missing the standard news broadcast time Thats when he got the idea What if the news was on all the time He couldnt be the only one who was unable to fit a regular broadcast into his schedule so he knew the demand was there The next step was to dream big What if the news was on all the time not just locally not just regionally but nationally and even internationally The result was the first 24 hour cable news network It took a lot of effort to get CNN to where it is today but Turners dream was realized His big dream yielded a big result People need to dream big If you never take the time to dream big great things probably arent going to happen for you We have the power to visualize our future A professional athlete visualizes hitting the game winning shot so that when the time comes he or she expects to succeed As CEOs we must also visualize ourselves and our organizations achieving great things We must see where we want to be and then convince those around us to help us get there When you can articulate the vision in a way that makes it as clear to them as it is to you your goals will be easier to accomplish Here are four steps to achieving great things Have you dreamt big enough If you arent visualizing your business achieving all of its goals and growing the way you want it to it might be holding you back Take time to reflect on the dream Let it simmer as you consider the obstacles that you will have to overcome to achieve your dream When you are comfortable that you have thought it through share the dream with people you trust They can point out challenges you may have overlooked or offer encouragement to keep you moving Get started Big dreams dont happen without hard work Lay out the steps that will get you from where you are today to where you want to be and start working toward your goal You wont get there overnight so focus on taking small steps toward your vision each day Sell others on your dream so they can help you get there Dont be satisfied with small achievements Visualize your potential and the potential of your organization With hard work you can turn it into a reality Dare to dream big Smart Business Magazine is a management journal providing insight and advice for top decision makers Each edition includes feature articles on management strategies of CEOs of leading local companies In addition we partner with leading service providers to deliver expert advice to our senior management audience