Smart Business Chicago Jul 2012

July 2012 Smart Business Chicago 3 CHICAGOs1 7 July 2012 Vol 9 No 8 www sbnonline com features 7 SMART IDEAS Leadership How to get customers to focus on value instead of cost 8 FEATURE Half Price Books Records Magazines Inc How Sharon Anderson Wright revived Half Price Books lackluster sales s1 COVER STORY Ernst Young Entrepreneur Of The Year 2012 Honoring the best of the best 14 SMART IDEAS Leadership 5 practices to achieve Level 5 Customer Service insights 16 HEALTH CARE How to use self funded insurance to lower costs and tailor health plans to your employees 18 LEGAL AFFAIRS How to prepare for a deposition 20 ACCOUNTING The impact of fraud on organizations departments 4 FROM THE CEO Your responsibility as CEO stretches far beyond yourself 5 ON POINT GUY KAWASAKI To get results be consistent and brief and dont waste my time 6 ON POINT JAY COLKER Why you cant afford to take your human assets for granted 13 TRENDING WEB What people are reading on sbnonline com 22 TIPS FROM THE TOP How to maximize what you do best while minimizing your shortcomings Suggest a CEO to interview ceointerview@ sbnonline com Editorial Todd Shryock tshryock@ sbnonline com 8009884726 x282 Advertising Dawn Lester dlester@ sbnonline com 8773210940 Advertiser Services 8007779383 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ Smart_ Business YouTube www youtube com smartbusinessnetwork HOW TO REACH US 8

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