Smart Business Magazine, January 2014

Winter 2014 Smart Business Philadelphia 3 Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ SmartBiz_ PHI YouTube www youtube com smartbusinessnetwork Digital www smartbusinessemag com SBN Interactive www sbninteractive com Follow and like our all new Smart Business Philadelphia pages Facebook f LogoCMYK epsFacebook f LogoCMYK eps Smart Business Philadelphia @ SmartBiz_ PHIFacebook f LogoCMYK epsFacebook f LogoCMYK eps PHILADELPHIA Suggest a CEO to interview ceointerview@ sbnonline com Advertising Lee Koury lkoury@ sbnonline com 8009884726 Advertiser Services 8007779383 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 HOW TO REACH US FEATURES 7 DREAMIT VENTURES DreamIt Ventures is poised to launch more entrepreneurial success stories 8 CUMBERLAND COUNTY LIBRARY The Cumberland County Library System turned to high speed Ethernet to improve its connectivity COVER 10 CORPORATE INTERIORS Janice Leone works hard to help employees find their sweet spot at Corporate Interiors INSIGHTS 16 ACCOUNTING CONSULTING How to increase profits by developing more efficient processes 18 RISK MANAGEMENT How cyber liability is the new general liability in business today 20 TELECOMMUNICATIONS 5 things to ask when choosing an outside IT provider DEPARTMENTS 4 FROM THE CEO Set your goal then relentlessly pursue it 5 BUSINESS TAILS NATASHA ASHTON Check out these three tips to help make your office relocation a smooth transition 6 MARKETING STRATEGY DAVID FAZEKAS As the calendar changes take the time to really understand your customer 22 TIPS FROM THE TOP Why an executive must learn to be both a detective and an interpreter 10 7 5 WINTER 2014 VOL 8 NO 5 WWW SBNONLINE COM BUSINESS Insight Advice Strategy Correction In its December cover story Smart Business misspelled Robert J Ciaruffoli the chairman and CEO of ParenteBeard LLC The correct cover is pictured to the right Smart Business regrets this error