Smart Business Magazine, December 2013

20 Smart Business Cleveland December 2013 Often when we hear the term hospice we think of an elderly person whos lived a good long life and is now in need of end of life care Cleveland based Hospice of the Western Reserve however provides many more resources than just end of life care For instance do you have a bucket list The Hospice of the Western Reserve will give you one more shot at crossing an item off your list Looking for resources about hospice care It has one of the few nationally certified libraries dedicated to the subject Have you recently experienced a traumatic event The Hospice of the Western Reserve is often one of the first to respond to crises such as school shootings or suicides You more than likely didnt know the Hospice of the Western Reserve did all of this Since becoming its CEO in 2011 William Finn has been focused on making sure more people know about the Hospice of the Western Reserve and the numerous services it has to offer the community There are 48 hospices in Northern Ohio and 158 in the state Finn says Part of what makes us unique is our ability to bring William Finn and the Hospice of the Western Reserve engage the community in end of life care support Celebrating liferesources in a very significant way Our scope of services quality reputation and innovation are the best and its all based on customer service This year the Hospice of the Western Reserve celebrated its 35th anniversary Finn wants to continue to focus on the matters that will keep the organization nationally recognized Thirty five years makes us one of the oldest hospices in America and its a real testament to the staying power of the Hospice of the Western Reserve Finn says We talk about ourselves as the hospice of choice When you have to make a choice about end of life care we want to prompt you educate you and support you in making the decisions that are best for you Heres how Finn continues to advance the Hospice of the Western Reserve while helping spread the word of its services and community programs Make the public aware Not everyone wants to spend time thinking about end of life care but its central and fundamental to what good living is all about We make plans on how we want to retire Finn says We make plans on how we want to go to school and better ourselves and what we want out of work We make plans on how and when to bring children into the world and raise them Equally we need to have a little bit of attention to say How would you like to live as you approach the end of your life The Hospice of the Western Reserve empowers its patients and families to be in charge of their care and make their own decisions but ensures those people are making decisions that fit their needs best We need to find the right touch points that help engage people in why these discussions are important and what they mean Finn says We are looking at how we influence people through community Thirty five years makes us one of the oldest hospices in America and its a real testament to the staying power of the Hospice of the Western Reserve WILLIAM FINN CEO HOSPICE OF THE WESTERN RESERVE FEATURE HOSPICE OF THE WESTERN RESERVE BY GREGORY JONES GJONES@ SBNONLINE COM SOCIAL MEDIA To learn more about the Hospice of the Western Reserve like its Facebook page www facebook com HospiceWR and follow on Twitter @ hospicewr