Smart Business Magazine, Apr 2013
April 2013 Smart Business Florida 3 FLORIDA Suggest a CEO to interview ceointerview@ sbnonline com Advertising Suzy Djilas sdjilas@ sbnonline com 8669989201 Advertiser Services 8007779383 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 HOW TO REACH US FEATURES 7 ERNST YOUNG STRATEGIC GROWTH FORUM How Arnold Palmer converted his success on the links to the business world 10 BEST WESTERN INTERNATIONAL INC How David Kong is keeping 67 year old Best Western relevant through the customer experience COVER 12 BRIGHTSTAR CORP Forget landlines and faxes its a booming world of wireless devices and connections as Marcelo Claure and Brightstar evolve and shine DEPARTMENTS 4 FROM THE CEO Taking joy in the little things adds up to a happy life 5 MARKETING MANIACS JOY GENDUSA How taking four steps to build the ultimate direct mail marketing system will put you on track 6 DIGITAL STRATEGY KRISTY AMY Is email still a viable tactic in 2013 8 TRENDING WEB The most popular online items from Smart Business 18 TIPS FROM THE TOP How to manage the equation for maximum profitability using a mirror Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ Smart_ Business YouTube www youtube com smartbusinessnetwork Digital www smartbusinessemag com SBN Interactive www sbninteractive com 12 10 5 APRIL 2013 VOL 5 NO 3 WWW SBNONLINE COM BUSINESS Insight Advice Strategy sbninteractive com Deliver your message to the world Visit our new Content Marketing Firm
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