Smart Business Magazine, Apr 2013
April 2013 Smart Business Dallas 3 DALLAS Suggest a CEO to interview ceointerview@ sbnonline com Advertising Carolyn Zamberlan czamberlan@ sbnonline com 8777349188 Advertiser Services 8007779383 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Vice President of Operations Dustin S Klein dsklein@ sbnonline com 8009884726 x326 HOW TO REACH US FEATURES 7 ERNST YOUNG STRATEGIC GROWTH FORUM How Arnold Palmer converted his success on the links to the business world COVER 8 LQ MANAGEMENT LLC How Wayne Goldberg has transformed La Quinta with innovative technology and franchising INSIGHTS 12 ACCOUNTING How to partner technology with best practices to create a first rate process DEPARTMENTS 4 FROM THE CEO Taking joy in the little things adds up to a happy life 5 HITTING THE MARK MERRILL DUBROW How to gain business by personalizing the customer experience 6 DIGITAL STRATEGY KRISTY AMY Is email still a viable tactic in 2013 14 TIPS FROM THE TOP How to manage the equation for maximum profitability using a mirror Blog www smartbusinessblog biz Facebook www facebook com SmartBusiness Twitter @ Smart_ Business YouTube www youtube com smartbusinessnetwork Digital www smartbusinessemag com SBN Interactive www sbninteractive com 8 6 5 APRIL 2013 VOL 7 NO 12 WWW SBNONLINE COM BUSINESS Insight Advice Strategy sbninteractive com Deliver your message to the world Visit our new Content Marketing Firm
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