Smart Business Magazine, October 2017
October 2017 Smart Business Akron Canton 15 competing against online bidders in real time He sold five tractors from a seller in Cambridge Ohio to a buyer in Australia That internet buyer never wouldve known we existed let alone participated in the auction and bought tractors and competed with live people bidding on site he says Thats fascinating stuff The 72 year old company continues to find ways to differentiate its services and stay relevant in the market However Dick Kiko stays wary of success No matter what business youre in success will drive complacency he says Weve been very successful and been blessed for three generations It is hard to change something thats working well and we have a lot of good discussions about being a leader in the industry Its a hard place for any company to be regardless if youre related or not The pace of change is rapid and its a struggle for every company Theyd be lying if they told you it wasnt But we try to stay on top of it Dick Kiko says Our core values as a company collaboration integrity and caring are the guardrails of how we do this Those are what our customers want and we continue to give them that and continue to innovate underneath that culture to give them the services that they need How to reach KIKO Co 330 453 9187 or www kikocompany com The hang up is the perception that auctions are for the debt investors and that the property could be sold well under the value the seller wanted Dick Kiko counters that auctions create competition and give the seller the ability to set the terms The company hopes its educational marketing campaign will encourage consumers to explore their options We really dont have any bias to what option you pick were here to help you achieve your goal If youre going to sell something we can probably find the best way to get it done within our portfolio of services or steer you to someone else who can help you he says Avoiding the complacency of success KIKO as of 2016 had seen sales growth of 67 percent over the previous five years moved into a new headquarters in Canton and expanded its geographic footprint The company has been helped by the internet As the web continues to mature many businesses have popped up that connect assets to buyers eBay for instance This might be disruptive for some but not for KIKO Actually the internet has helped my business because now I can reach more interested buyers and invite them to the auction Dick Kiko says The company hired staff to create websites to help facilitate sales and marketing He says a typical auction could have as many as 10000 page views in a matter of two weeks One of the companys first simulcast auctions combined on site bidders No matter what business youre in success will drive complacency DICK KIKO JR CEO BROKER AND AUCTIONEER KIKO CO
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