Smart Business Magazine, June 2019

20 Smart Business Cleveland June 2019 SMART WOMEN NATALIE A LEEK NELSON The I in leadership Defining your leadership brand When I entered the nonprofit sector 18 years ago I was an unknown entity I had started a consulting business after 15 years working in the academic and corporate sectors A Providence House board member who had worked with me recommended me because she knew I could critically assess needs advance change and drive growth Her recommendation was in fact based on what is now frequently referred to as leadership brand Yes I had to prove that I was the leader that this board member said I was I had to demonstrate that I do what I promise that I am honest and transparent and that Im not afraid to grow and learn I needed to show that I get back up after getting knocked down and that despite the number of changes our organization has made I would consistently lead us through the peaks and valleys of its evolution It is these qualities that define my leadership brand In my professional and personal life I strive to remain true to these qualities They represent my personal and professional reputation and ultimately are deeply entwined with my organizations reputation But I am not the only person tied to our organizational reputation and brand Our entire team and their individual leadership brands also define our organization It is vital that I help cultivate our teams individual leadership brands along with my own and that of our organization Here are a few quick questions to help monitor the leadership brands of you and your organization Do others believe in your brand Your leadership brand cannot be seen only through your lens Others must identify and value your brand Check in with truthsayers and make sure you are living and they are buying your brand Is your brand current Good leaders evolve and grow Great organizations evolve and grow with strong leadership Have you updated your brand to reflect who you are today Does your brand align with your organizations current and future work Is your organizational brand built from the inside out Do your team members individual brands connect to the organizational brand Can they access the leaders brand and style This can enhance their ability to adopt critical organizational characteristics and influence your own leadership brand In business we believe our organizational brand is everything But ultimately it is your leaders who represent the values culture and character of your organization To truly optimize your organizations brand you must identify embrace and live your own and your teams leadership brands There is no I in team but there is in leadership Its not easy as a woman to highlight my strengths but it is essential as a leader to identify embrace and live my leadership brand I encourage you to think about your leadership brand as often as you think about those traits that represent your organization When I ask people why they invest in Providence House they first talk about our compelling mission and then about their trust in me as a leader NATALIE A LEEK NELSON President and CEO Providence House Cleveland Since 2001 Natalie has led Providence House one of the nations largest and longest operating crisis nurseries for children dedicated to keeping kids safe and families together She is a thought leader educator and advocate seeking positive action and systemic change on child welfare issues and policy barriers impacting families in poverty 216 651 5982 natalie@ provhouse org www provhouse org