Smart Business Magazine, January 2016

4 Smart Business Columbus January 2016 SmartBusiness @ Smart_ Business DEPARTMENTS 6 EDITORS NOTE JAYNE GEST Capturing the imagination of your customers through a little luck and a lot of strategy 8 FROM THE CEO FRED KOURY Giving to make the biggest difference 9 MIDDLE MARKET INSIGHTS ODED SHENKAR Dont bail out of the global economy 10 IGNITE YOUR BUSINESS KELLY BORTH Six ways to lead with strategy 11 WELLNESS STATE AMI COLE Community involvement Good for you good for business 12 SCALING YOUR BUSINESS PAMELA SPRINGER How to get the hiring firing right 13 ON POINT RICK CHIRICOSTA Building customer loyalty through a grass roots customer loyalty campaign 14 SMART WOMEN LISA S COURTICE PH D Put your skills to use with your philanthropic contributions 62 TIPS FROM THE TOP MICHAEL FEUER A sustainable business strategy a recipe for burnout or both BUSINESS Insight Advice Strategy 6 Smart Business Columbus is published monthly by Smart Business Network Inc 835 Sharon Drive Suite 200 Cleveland OH 44145 All material herein is property of Smart Business Network Inc and may not be reproduced Smart Business and Smart Business Network are registered trademarks of Smart Business Network Inc 8 COLUMBUS 9 10 11 12 13 62 LinkedIn www linkedin com company smart business network Facebook facebook com SmartBusiness Twitter @ Smart_ Business YouTube www youtube com smartbusinessnetwork Digital www smartbusinessemag com SBN Interactive www sbninteractive com Editorial Jayne Gest jgest@ sbnonline com 8009884726 x281 Advertising Joe Artiste jartiste@ sbnonline com 8009884726 x239 Advertiser Services 8009884726 Article Reprints 8776525295 Subscriptions 8668200329 Publisher Chief Operating Officer Dustin S Klein dsklein@ sbnonline com 8009884726 x326 HOW TO REACH USFacebook f LogoCMYK epsFacebook f LogoCMYK eps Smart Business Magazine is a management journal providing insight and advice for top decision makers Each edition includes feature articles on management strategies of CEOs of leading local companies In addition we partner with leading service providers to deliver expert advice to our senior management audience smartwomenseries 14

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