Smart Business Magazine, February 2021

8 Smart Business February 2021 Mindset matters Reimagining your approach to business development At the Client Experience Institute we look forward to sharing a four part series associated with how business development should be reimagined as we collectively embrace operating in both a 2D and 3D environment Commencing with this issue we will explore why adopting a growth mindset will contribute to your future success and advancement Throughout the majority of 2020 we have all witnessed an avalanche of self imposed limitations and beliefs that impede business development progress This has included such things as organizations being too focused on revenue recovery to entertain a new supply partner not being comfortable fostering relationships in a virtual world and not possessing a proven process to generate a proper return on effort Even though these considerations are worth contemplating lets take a moment to explore why it is so essential to adapt our thinking and apply a different approach Start with the word mindset A mindset is a set of beliefs or attitudes that each person forms over time A mindset is a lens through which we see the world It is the birthplace of your thoughts and actions How you see the world affects what you do and ultimately how you perform To underscore how this plays out it would be useful to share a real world example During the early phases of the pandemic we recognized that our business model had to be re engineered As a learning and development organization our clientele could not conduct in person training and they had limited funds to invest in staff We knew a pivot was required so we created a virtual on demand business development platform that allowed professionals to learn at their own pace This was augmented by a series of video coaching sessions a toolkit of materials and a program guide incorporating testing to measure performance This necessitated a fresh approach requiring the deployment of a new learning management software program creating a plethora of original content and devising an online experience that people would ultimately want to pay for Furthermore the way in which our firm had to commercialize position and sell the offering was also a new opportunity to embrace To be brutally honest our organization had never done anything like this before but we practiced what we espoused and applied a growth mindset to the initiative In guiding advising and coaching hundreds of professionals we underscore the importance of remembering that your attitude truly does determine the altitude you can ascend to By adopting the following thoughts and actions it is indeed possible to achieve more Talents abilities and intelligence can be developed Embrace challenges with a desire to learn Find inspiration in others success Accept criticism as part of the learning process Focus on the process without worrying about the outcome Persevere in the face of setbacks and obstacles Embrace novelty with the desire to learn new skills Surround yourself with people who possess a growth mindset The unknown is a great place for self development Know that its OK not to know Take a moment to reflect on these points and further invest in yourself by expanding your horizons Everyone is looking for that special formula However the journey of business development starts with an outlook perspective and growth mindset RELATIONSHIP CAPITAL Marc Rosen Marc Rosen Co founder The Client Experience Institute Marc consults with companies that are looking to redefine how value creation is created delivered and acknowledged He is passionate about serving others and having them evolve from success to significance 2164015445 mrosen@ clientei com www clientei com