Smart Business Magazine, April 2019
58 Smart Business Cleveland April 2019 tore the whole store down and built it back up in Boardman Its beautiful and has been very well received With those projects done he says hell sit back and assess the landscape before taking on any new work If youre going to grow retail or if you want to increase the capacity of growing you balance those sides and really see what the opportunities are he says Fortunately this is our community so were very familiar with it We know where the really great areas are We also know where the stores are We use a lot of our information through our point of sale systems to see where the population density is and where we have gaps in terms of where our customers are coming from to make sure we can get to those areas and service our customers Technology has created another way to communicate with customers and help them to be more informed While AJ makes regular appearances on Fox 8 his fathers Saturday radio show on WTAM has for years been a must listen for gardeners across Northeast Ohio and beyond Its a focus around education and making sure our customers are really comfortable he says Its trying to break down the barriers of being intimidated about working with a product and knowing what to do with it The companys website also provides information and guidance to Petittis customers which leads to greater confidence in their gardening exploits Me in an electronics store not a clue he says I want to watch TV and I want it to sound good Its kind of the same thing with our customers They want to have a nice yard with whatever maintenance level they are hoping to have and they want to be successful Thats really what were focused on is making sure youre successful with your yard and if youre not working with you to make sure youre happy and successful in the future Were going to be part of the community for a very long time Thats why we want to take care of everybody as well as we can Challenges and opportunities One of the ongoing challenges that impacts business at Petittis a factor that is completely out of the companys control is the weather Last year was a tough one as March and April were very cold COVER STORY PETITTI GARDEN CENTERS If youre going to grow retail or if you want to increase the capacity of growing you balance those sides and really see what the opportunities are AJ PETITTI PRESIDENT PETITTI GARDEN CENTERS
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